Ever wondered why book marketing is so confusing and expensive? I’m talking Frankfurt Book Expo stands for first-time authors that are just a waste. BookBub features that don’t pay for themselves. Ingram Magazine listings that are for US librarians and few else, offered at THREE TIMES the cost. Not here.

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When publishing a book, we want to get three things right:

  • the right message
  • the right market (buyers)
  • the right financial return
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It’s also good to have vibrant visual images and considered taglines. Reviews and endorsements. Author photos that show and enhance you.

Find resources, comparisons and marketing software reviews right here.

Authors marketing tools

About Jennifer – Book Coach and Marketer

Jennifer Lancaster is from Brisbane, Australia, and runs Business Author Academy. Supporting non-fiction authors with their topical books through editing, writer coaching, and training.

Her latest books are: Set Up as a Micro Publisher; More Clients, Pre-Sold. Both are about book marketing, from different perspectives.

Jennifer moonlights in marketing and has set up content marketing for a real estate agency, local marketing for an accountant practice and email marketing automation for an Institute.

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