When you look at the highest-converting Facebook ads of Neil Patel, a customer acquisition and digital marketing expert, it seems obvious what to do.

Every ad promises a clear business benefit or tantalising lesson on building a multi-million dollar company.

Every other ad sees Neil set on a bright ‘popping’ background, a big grin on his face. His brand is friendly.

Below we have the digital ‘swipe copy’ of Aaron Fleming, a Gold Coast marketing expert. It is usually a video ad, but this one is a picture. You can see the methodology:

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𝐆𝐫𝐚𝐛 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐩𝐚𝐠𝐞 Strategy 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐰𝐞 𝐮𝐬𝐞 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐦𝐨𝐫𝐞 𝐜𝐨𝐮𝐫𝐬𝐞𝐬 𝐚𝐧𝐝 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠, each and every day.

Go to: https://launchmaps.io/launch-map

I’m talking about mapping out 𝗲𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗮 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆…. messages and copy, ideal offer and pricing, lead magnet, appointment-generating video, client enrolment script, and even complete 27 day email nurture sequence…

🔎 All on a simple one page “map” that’s been battle tested with over x,000 awesome clients: coaches, consultants, authors and … of all flavors…

Below is the “villain” – the thing you help the consumer avoid!

🥵 The opposite of wasting countless hours and dollars searching, clicking and consuming the flood of random tricks and tactics, courses, challenges, promises, coaching programs flooding our inboxes and newsfeeds…
(AKA: trying to get where you want to go without a map…)
Grab your copy here:

Picture of the Launch Map and coffee (flat lay)

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So you won’t just be advertising a book cover that has a murky meaning and ‘hoping’ that gets book sales, will you?

Facebook Copywriting Formulas

Before the rise of GEN AI, the masters of copywriting had already tested words, headlines and formulas that sold millions of products around the world. Do you think you can do better just by saying “here’s my book”?

Learn what sells, and find the competitive difference your book and product line has.

Resource: https://buffer.com/resources/copywriting-formulas/